-increase revenue. -Increase the number of new customers. -Increase the amount of business fro existing customers. -Increase profits. -Add new products or services. -Focus on creating an outstanding experience for customers and staff.
This is a trick question. If you increase the amount of business from existing customers by focusing on creating a great experience for customers and staff you will be profitable, get new customers, and increase revenue.
Do using only on increasing the number of new customers may stretch your finite resources to the point that for every new customer that comes in the front door, one dissatisfied customer leaves through the back door. This is a losing proposition. Buying a business that has a high turnover of customers is a business that has not tried to control its growth. It may or may not be a good candidate to buy unless you are a really good manager who can put the processes and controls in place that th first owner could not or would not do.