The single greatest unresolved business problem is understanding the needs and expectations of customers in order to create products and services that are beneficial to both the customer and the business.
Then the next greatest unresolved business problem is finding a way to balance the need for short-term profits with the need to make long-term investments that will ensure the company's success in the future.
Companies often face a dilemma between investing in the future and focusing on current profits.
This can lead to a lack of investment in research and development, marketing, and other areas that are essential for long-term growth.
Additionally, it can lead to a lack of innovation, as companies may be too focused on short-term gains and not enough on developing new products and services.
Finding a way to balance the need for short-term profits with the need to make long-term investments is a challenge that businesses are still trying to solve.